What To Look For When Hiring A Brand Coach



After hours of wasted time attempting to make your own logo, stumbling through YouTube tutorials, and figuring out how the heck to make all of these ideas come together, you’ve thrown up your white flag and decided to make a call for help.

Except wait a minute...who are you supposed to call on?

With hundreds (and we mean hundreds) of online coaches out there, it’s hard to make a decision on who exactly would work best for your business. All coaches claim to get you the results you need fast, but how do you know who is the perfect match for your business?

At Brand Bug, our coaching methods are simple and straightforward - no fluff over here, honey. We get into the nitty gritty of your brand details and tell you what’s working and well...what’s really not. However, before you invest in just any coaching program, here are some things to consider:

  • How do you best learn and retain information? Are you a visible, auditory, or hands-on learner? Although industry-leading coaches may back classic PowerPoint presentation slides, you may not receive the information you need in that manner. Ask your potential coach how they teach to decide what will work best for you. Remember, this is not only an investment for your business, but for yourself, so you want to ensure you understand all of the materials given to you.

  • What personality does your coach need to have? If you are motivated by a Jillian Michaels-style coaching, a soft-spoken coach may not impact you as well. On the other hand, if you are totally terrified of someone giving you a straight shot of tough love, a patient, mild-mannered coach may be more of your speed.

  • What beliefs and values are important to you? While still maintaining a level of professionalism, you can easily determine if you and a coach will work out based on your core values. Depending on how well the two of you connect on your personal foundations can play a big role in how open and honest your dialogue will be.

  • Where can you comfortably stretch your budget? We’re going to reiterate this again: this is an investment. If you look at hiring a coach as an unjustified expense, you may not utilize the experience to its full potential. Coaches are priced based on a number of criteria, including target client, location, level of involvement, years of expertise, etc. Note: Just because a coach is super affordable doesn’t mean they lack expertise!! Brand coaches are in it for your best interest, so do your homework before writing them off!

  • What is the ultimate goal you are looking to achieve with a coach? Brand coaches are specialized experts who help define the foundations of your business. They dive into your brand look, execution strategies, and overall cohesiveness. If you are looking for someone to assist you with financial systems or marketing strategies, you may consider hiring a coach specific to that area (although us brand coaches do try our best to help in those areas!).

  • What are past clients saying about the coach? This one is a no-brainer: take a look at reviews and testimonials. Ask the coach for past examples of client success stories. Do your necessary research to feel comfortable about your investment!

So how do you get started with one of these fancy schmancy brand coaches? We’ve made it simple and affordable for your business. Hop on a brand clarity call today, and let’s get started on your business together!

#brandclarity #coaching

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